Privacy Policy
Last updated: January 17, 2026
1. Introduction
Utrition (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you use our website, products, and services (collectively, the “Services”).
Our goal is to provide educational, wellness-focused guidance while respecting user trust and privacy.
2. Information We Collect
We may collect the following types of information:
a) Information You Provide Voluntarily
When you complete our wellness quiz or interact with the Services, you may provide information such as:
- Age range
- Sex
- Height and weight
- Wake/sleep timing
- Fitness or wellness goals
- Supplement usage
- General lifestyle information
- Broad medication categories (not diagnoses)
We do not require users to submit identifying health records, lab results, or medical diagnoses.
b) Automatically Collected Information
We may automatically collect limited technical information such as:
- Device type
- Browser type
- Pages visited
- Anonymous usage analytics
This information does not identify you personally.
3. How We Use Information
We use collected information to:
- Generate personalized, non-medical wellness and supplement guidance
- Improve and optimize our Services
- Understand general usage patterns and trends
- Develop aggregated insights about wellness and supplement behaviors
- Conduct internal research and analytics
4. Aggregated and Anonymized Data
We may combine user information into aggregated and anonymized datasets that do not identify any individual.
These datasets are used to:
- Improve our recommendations and product experience
- Identify high-level wellness and supplement trends
- Inform research, analytics, and business development
We do not sell personal information or identifiable health data.
5. What We Do NOT Do
To be clear, Utrition does not:
- Sell personal data
- Share identifiable user information with third parties
- Provide individual data access to partners or affiliates
- Use personal data for off-platform targeting
6. Affiliate Links and Third-Party Products
Our Services may include affiliate links to third-party products. If you choose to purchase through these links, we may earn a commission.
Utrition does not control third-party websites and is not responsible for their privacy practices.
7. Third-Party Processors
To generate personalized supplement recommendations and to power our in-product advisor chat, Utrition sends limited, purpose-scoped data to the third-party AI providers listed below. We disclose these processors here to comply with EU GDPR Articles 13 and 14 and the California Consumer Privacy Act (Cal. Civ. Code § 1798.100 et seq.).
a) OpenAI (GPT-4o-mini)
Purpose: Generating your initial supplement stack from your quiz answers.
Data sent: Your quiz responses (age, sex, height, weight, wake/sleep timing, fitness and wellness goals, supplement history, lifestyle details, and broad medication categories) and the working state of your supplement stack.
Data not sent: Your name, mailing address, phone number, payment information, or any personally identifying information beyond the email address you used to save your plan. We do not send lab results, diagnoses, or medical records because we do not collect them.
Retention and training:OpenAI's API data-use terms state that inputs and outputs submitted through the API are not used to train OpenAI models and are retained only as needed to deliver the service and comply with legal obligations. See OpenAI's API data usage policies and OpenAI's privacy policy for details.
b) Anthropic (Claude)
Purpose: Powering advisor chat, where available, so you can ask follow-up questions about your supplement stack.
Data sent: The chat messages you type, limited context from your current supplement stack, and the working state of the conversation.
Data not sent: Your name, mailing address, phone number, payment information, or personally identifying information beyond the email address you used to save your plan.
Retention and training:Anthropic's commercial terms of service state that inputs and outputs submitted through the API are not used to train Anthropic models and are retained only as needed to deliver the service and comply with legal obligations. See Anthropic's commercial terms and Anthropic's privacy policy for details.
c) Your Rights and How to Opt Out
You may decline to use the AI-powered recommendation and chat features at any time. If you have already used them and want your data removed, you can opt out by requesting account deletion. Email support@utrition.com or visit /privacy/delete-request to initiate a deletion request. Once verified, we will delete your account data on our systems and, where applicable, submit deletion or suppression requests to our third-party processors consistent with their retention obligations.
California residents have additional rights under the CCPA, including the right to know, the right to delete, and the right to opt out of sale. Utrition does not sell personal information. Residents of the European Union and the United Kingdom have rights under the GDPR, including the right of access, rectification, erasure, restriction, portability, and objection. Exercise any of these rights by emailing support@utrition.com.
9. Data Security
We use reasonable administrative, technical, and organizational measures to protect information. However, no system is 100% secure, and we cannot guarantee absolute security.
10. Your Choices
You may:
- Choose not to provide certain information
- Request deletion of your data by contacting us
Requests will be honored subject to applicable laws and operational requirements.
11. Children's Privacy
Our Services are not intended for individuals under the age of 18. Consistent with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13, and the quiz blocks users who indicate an age under 13. If you believe a child under 13 has provided us with information, contact us at support@utrition.com and we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be reflected by the “Last Updated” date above.
13. Contact Us
If you have questions about this Privacy Policy, contact us at support@utrition.com.